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Our Duty Is To Protect Your Beauty
Since every skin type is different, we are here to accept the ‘you’ in all skin types and cherish the differences found in you. We believe that investing in high-quality skincare products and implementing a holistic and proactive approach to beauty is a first step towards a lifetime of healthy skin. We also believe in the phrase “Less is More” and hence always come out with products that treat multiple concerns with the minimal regime. Like our ‘My Daily Portion’ serum cocktail, you can treat many skin concerns with just one single product.
Along with providing the most effective products with clinically proven & essential ingredients, we also believe no products should have side effects on your skin. Hence, while formulating we always try to make our products “Clean Label’ and all our products are devoid of more than 30 harmful & toxic chemicals, cruelty-free, paraben-free, sulfate-free, 100% vegan and FDA certified. To make it even cleaner, all our ‘Custom Serums’- consist of no added water, no essential oils, no synthetic preservatives, no synthetic fragrance, and the majority of key ingredients are sourced from the finest global companies like DSM- Switzerland, Merck- USA, Solabia-France, amongst others.
Whether you're looking for tried-and-true favorites or new top recommendations, we'll be there to guide you every step of your way.
ZERO TOXICITY
Zero toxicity entails providing your skin with all essential nutrients free of toxins, added water, and additives. If you keep up with skincare news, you're probably aware that not all skincare products are safe. These toxic skincare products do greater harm in the long run. If we truly want to provide the optimum nutrition for our delicate skin, we must only use clean and low-toxicity solutions which are devoid of pollutants, added water, paraben, sulphates, phthalates, and synthetic fragrances. And we'd like to take that as a message of care for you, which we've designated as Zero Toxicity.
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HOW WE FORMULATE
"We risk our skin to make it perfect for you."
We put our skin on the line to supply you with safe and effective products. We test multiple samples of a product on our skin for a longer length of time. While formulating, we pay close attention to what goes into our products before they reach you. We ensure no toxic ingredients are included in our formulation and also ensure optimum efficacy along with no side effects. Before the product is finalized, an extensive study is conducted and efficacy is announced after the outcome.
We don't rush into developing a new product; instead, we advocate for stability and set aside a minimum of 9 months to develop a new product that is safe, effective, and free of side effects.
SUSTAINABILITY
We realize that beauty is within our surrounding and to maintain that we must think and act green. That's why we're always striving to make a positive difference in the lives of animals and the environment. You can learn more about how we value both tiny and large things by clicking here.
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